Motor City Dessau

Space of every days´ reality forms a net-shaped pattern of social behaviour between home and work, shopping and free time. This net can not be noticed independently from a mobile perspective of perception.

In this context, a vehicle serves not only as a means of transportation, it is also understood as an individual way of expression in the sphere of public space. Car manufacturers launch costly marketing strategies by developing appropriate codes for each type of car, that shall reach specific groups of customers.

Whereas Bauhaus focused on an industrial “all equal” way in designing homes, we defined individual profiles of inhabitants by analysing the cars they use. We mapped their way of movement within the City of Dessau and designed individual intersections for the specific user groups.

Participants 2005